The transaction is expected to be funded through a combination of cash on hand and up to $175 million of fully committed debt financing to be provided by JPMorgan Chase Bank, N.A. The transaction is expected to close in January 2019 and is subject to the satisfaction of customary closing conditions, including applicable regulatory filings. “Additional financial information will be provided during our call today and with the investor presentation that is posted on our website.”
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“The addition of SiriusDecisions is expected to add approximately $100 million to Forrester’s revenue in 2019 on a pro forma basis and is expected to be $0.10 to $0.20 accretive to our 2019 pro forma EPS,” said Michael Doyle, Forrester’s chief financial officer. Adding operational expertise to Forrester’s strategy expertise will drive new business, renewal rates, and the ability to enrich existing contracts with additional services. With the SiriusDecisions acquisition, Forrester’s addressable market in strategy of $20 billion approximately doubles to $40 billion with the addition of operations. Forrester’s growing penetration in industries such as financial services, retail, healthcare, energy and utilities serve as natural areas of expansion for “The Sirius Way.” Forrester will extend the SiriusDecisions platform beyond marketing, sales, and product to roles in IT and customer experience.Ĥ) Expanding SiriusDecisions to new vertical markets.
Forrester’s global sales force and channels will widen the distribution of SiriusDecisions’ products in EMEA and APAC.ģ) Expanding SiriusDecisions’ platform, methodologies, data, and best-practices tools to new roles. Forrester and SiriusDecisions client bases will benefit from broader access to research and advisory content, data, and tools.Ģ) Accelerating international growth plans. This deal opens up a number of opportunities for Forrester expansion:ġ) Cross-selling services.
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Together, Forrester and SiriusDecisions will enable companies to know what they should do, why they should do it, and how to do it. CMOs of business-to-business companies operate “The Sirius Way” - a methodology grounded in fact-based best practices that has become the standard across industries, including high tech and advanced manufacturing.
SiriusDecisions focuses on optimizing marketing, sales, and product operations. Beyond the powerful synergies of our two firms what will make this work is our shared passion for our clients’ success,” added Rich Eldh, SiriusDecisions’ cofounder and co-CEO.įorrester works with business and technology leaders to build customer-obsessed strategies. “Allying with Forrester changes the game for our clients and accelerates our growth across industries, regions, and business functions. “We’re excited about joining forces with Forrester,” said John Neeson, SiriusDecisions’ cofounder and co-CEO. The combined value of Forrester’s strategic and SiriusDecisions’ operational capabilities will help our clients change and grow in tumultuous times.” “Empowered customers and the disruptive power of technology are forcing business and technology leaders to take decisive action and make deep-rooted changes while delivering quarterly results. Colony, Forrester’s chairman and chief executive officer. “Today’s announcement was driven by our clients,” said George F. The combination of Forrester and SiriusDecisions creates an innovative strategy and operations platform that can help business and technology leaders make the far-reaching changes needed to adapt to a customer-led, disruption-rich market while maximizing performance every day. Forrester (Nasdaq: FORR) entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and advisory firm, for $245 million in cash, subject to adjustment. Immediately accretive to pro forma EBITDA and EPSĬambridge, MA and Wilton, CT – Novem. Creates a robust platform guiding companies to drive growth in the age of the customerĮxpansion opportunities across industries and regions
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